Forum Madeira, located in the heart of Funchal's Forum neighborhood zona in the Parish of São Martinho, Funchal, is a vibrant shopping destination that offers a mix of retail, dining, and entertainment. Known for its modern architecture and open-air design, the mall provides a nice shopping experience for even those who hate shopping because its situated outdoors in the fresh air and not a typical mall with endless corridors. It has over 80 stores, ranging from international brands to local boutiques to a nice and large Pingo Doce grocery store. Its central location and easy accessibility make it a popular spot for both nearby residents and those confused-looking tourists that are stocking up.

Beyond shopping, Forum Madeira has both casual fast food on the top floor to decent cafes and sit-down restaurants, many with terraces offering stunning views of the Atlantic Ocean. There's also multiplex cinema, a parking garage, some modern condos that are specc'ed out nicely and a pharmacy. It's a community hub that has become so integral to the area that its now been honored with its own namesake zona.